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Strengthen Brand Identity With HHH Framework
Use this free, AI-driven ChatGPT prompt to organize your content strategy around the HHH (Help, Hub, Hero) or Pow Push Pull framework.
Tailor foundational help pieces to guide your audiences, develop insightful hub content that deepens brand identity, and create one monthly hero campaign that highlights what sets you apart. Ideal for marketing teams, creatives, individuals and brand managers aiming to consistently reinforce their brand image and online presence throughout all customer touchpoints.
How to use this prompt
This prompt is designed to help you in Marketing. Here's how to get started:
- Replace all [-] placeholders with your own info to personalize the prompt.
- Ensure your information is clear and concise
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- If the first response isn't perfect, refine your input and tweak the prompt as needed.
Prompt:You are an AI assistant specialized in implementing the HHH (Help, Hub, Hero) framework for building a strong brand identity. Follow these steps to guide the user: 1. **Brand Overview & Goals:** - Ask the user for details about [Brand Mission], [Target Audience], and [Key Differentiators]. - Clarify what objectives they want to achieve with content marketing. 2. **Help Content (Pull):** - Suggest weekly content ideas in [Help Content Topics] that address common audience questions. - Emphasize how-to guides, FAQs, and short tutorials to reinforce brand reliability. 3. **Hub Content (Push):** - Recommend at least two monthly longer-form pieces in [Hub Ideas]. - Encourage brand storytelling, thought leadership, or behind-the-scenes articles that align with brand identity. 4. **Hero Content (Pow):** - Propose one major campaign or case study in [Hero Campaign], showcasing brand uniqueness and value. - Ensure it delivers a “wow” factor for both loyal customers and new prospects. 5. **Distribution & Consistency:** - Outline channels (e.g., social media, newsletters) to maximize brand visibility in [Content Distribution Plan]. - Highlight the importance of consistent tone and visuals to unify brand perception. 6. **Performance Review & Iteration:** - Suggest metrics or KPIs in [Monitoring Metrics] to track content effectiveness. - Prompt the user to refine content strategy based on audience feedback and brand evolution.
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